RESEARCH METHODOLOGY (MKMM 1903)


PLEASE SUBMIT ALL YOUR ASSIGNMENTS BEFORE OR ON
THURSDAY, 16 SEPTEMBER 2021.

ALL ASSIGNMENTS ARE COMPULSORY FOR EVALUATION.

  • COURSE INFORMATION

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    This course aims to provide students with fundamental knowledge of research and the methodologies. It encompasses literature review, problem formulation, designing research methods, analysis methods, presentation and report writing.
  • SYLLABUS

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    • Analyze and summarize literature critically to identify research issues, direction and gap for extending the boundary of knowledge.
    • Develop research framework and systematically design research plan.
    • Formulate appropriate techniques for analysis and interpretation of the results.
    • Produce a quality research proposal and defend it professionally.


  • ASSESSMENT

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    NO FINAL EXAMINATION FOR THIS COURSE.

    Research proposal / draft : 60%
    Chapter 1 : Introduction, problem statement(s), objective(s), scope(s) and significant of study.
    Chapter 2 : Introduction to your focus area, few method from past researchers, and results and discussion from previous researchers.
    Chapter 3 : Detail methodology of your (future) research works, methodology on how to get your result / data / analysis.

    Excel mind map : 20%
    Distribution of columns and numbers of journal paper is the main concern.
    50 journals is the minimum requirement.

    Technical paper : 20%
    You may write review paper based on your excel mind map.

    Student may submit using the provided link.
  • REFERENCES

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    1. O'Leary, Zina (2009), The essential guide to doing your research project, 2nd ed. Thousand Oaks, CA :Sage Publications.
    2. M Saunders, P Lewis and A. Thornhill (2007), Research Methods for Business Students, 4th ed, Prentice Hall.
    3. Cryer, P. (2000) The Research Student’s Guide to Success, Second Edition, Open University Press, Buckingham
    4. Philips, E. M. and Pugh, D. S. (1994) How to Get a PhD, Second Edition, Open University Press, Buckingham